Update: if you got the Irreal dating sms and are wondering about what to do: do nothing. The sms is garbage; ignore it and forget about it. Definitely don’t do what the website tells you. There is no mess to get out of. You are not going to be billed. Do not enter your phone number, and do not run that program. Generally, do not run any program coming off the internet unless you know what it is, know that it is useful to you, and are very sure it comes from somewhere trustworthy.
Update 2: They are using the name SMS True Date Service now. That makes sense: when the top result in a google search for your name identifies you as a scam, it’s time to change your name. :)
Most significant breaches of computer security are achieved by perfectly non-technical means, i.e. by tricking people, not computers. This is called social engineering, at least when the trick is to get someone to divulge their password by casual trustworthy-sounding conversation (“Hi, I’m Bill in tech support, haya doin’? I need your password real quick for this fix …”)
The key is to divert attention away from what’s really going on, disguising it as something else. The friendly, casual, innocent voice is one way to do that. Another way is to get people hurried and worried about some different (and fake) nuisance or danger. A friend of mine saw such an attempt tonight.
She got an SMS from a weird phone number like +2783 or such, welcoming her to Irreal Dating at www.irrealhost.com, and noting that her phone will be charged $2 per day “only.” Whoops!
Going to that site, sure enough, there is a form for signing up, with just a text field for a phone number, and a checkbox (already checked, for your convenience). “Somebody must have signed up my phone number,” you think! But there is also a way to unsubscribe. Phew! Hurry! All you have to do is enter your mobile number and click confirm to start … the program.
Oh.
The page helpfully describes what you must then do to start that crucial unsubscription program:


with a convenient blur to distract you from Microsoft’s warnings that you may be about to install spyware or trojans or other malicious software. Forget all that, just run it without thinking please!
And your computer gets infected with their trojan.
“Once you have finished you will be removed from our system and you will no longer be charged for anything.” Isn’t that a nice dangling carrot?
It’s a clever scheme. They probably obtain phone numbers by spidering the web for patterns like “Cell: XXX XXX XXXX”, perhaps with country-specific variants like “s. XXX XXXX” for *.is domains (for Iceland) … that particular one would turn up my friend’s phone number, for instance, since it appears in a used-books forum somewhere. Then they find a way to send this SMS to all of these phone numbers through open or misconfigured SMS gateways. Thousands of people are confused and in enough of a hurry to cancel their “subscriptions” that they don’t realize what it’s really about, and their computers end up infected.
Then our irreal friends use their trojan program to commandeer these thousands of computers as drones for spamming, or for distributed denial of service attacks, or for whatever anybody is willing to pay for.
It’s one way to make a living. And some of them get quite rich doing it.
An extra clever aspect of this scam is that people are used to filtering away or ignoring spam email … but are less suspicious of SMS. I wonder if we’re about to see a rise in SMS spam because of that.
Googling for “irrealhost” and “irreal dating” turns up nothing right now, so the trick (or at least this instantiation of it) must be brand new. Their hosting provider will probably shut them down soon, but not before they’ve gotten their little trojan onto plenty of computers. And their business churns on.
Sigh. With just a little more ingenuity and a little less moral fiber, I could have been a rich man …